The risk/reward ratio indicates the profit potential of a trade relative to its loss potential. The profit potential of a trade is determined by the difference between the entry price and the targeted exit price (at which a profit will be made). A win/loss ratio is a ratio of won opportunities to lo...

The win-loss analysis is an objective look at the opinions and decisions of prospects who chose to buy from a company compared to prospects who purchased from a competitor or did not buy at all. In wealth management, the win/loss ratio serves as a key performance indicator, enabling wealth managers ...